8/12/2023 0 Comments Wechat advertising 2021Particular user are interacting with a particular topic, product, or interest.įor example, if a user has searched for “new sports cars in 2019”, followed Porsche’s Then does an intensity check which basically measures how frequency or often a They searched for, what article they’ve read and what official accounts they’reįollowing to determine the user’s interest. Targeting is basically when you target WeChat user who has shown signs of being North America: United States, Canada, Mexico Malaysia, Singapore, Thailand, Vietnam, Russia, Philippine, Cambodia, Laos,Įurope: Germany, France, England, Italy, Finland, UAE,Įgypt, Belgium, Denmark, Netherlands, Morocco, Portugal, Sweden, Switzerland, Here is a list of countries & cities you can targetĪsia: Hong Kong, Macau, Taiwan, Japan, Korea, This is also true for WeChatīut they’ve recently opened up advertising for oversea Chinese and Chinese Targeting available will be within mainland China. Like most other Chinese social media and digital channels usually most of the You can target users based on their Demographic(location, age, gender,Įducation level, Psychographic(interest targeting), or Behavioral(device, Works on WeChat and what kind of reach you’re able to achieve in and outside ofĪvailable on Google, Facebook, etc. With WeChat advertising if you haven’t yet. Tencent has definitely increased the amount ofĪdvertisement they are allowing on WeChat, so it is a great time to get started Today, Tencent has reworked their officialĪccount banner advertisement and you’ll now see a lot more moment ads that you Most businesses in China that Tencent had to revamp how the banners ads are Official account banner ads but they were so bad and had a terrible ROI for This means Tencent has to be very careful about how they’re serving their ads to the users, so the idea of advertising on WeChat really didn’t happen till 2015 and that was only for large brands by invite only.ĭon’t see a lot of advertisement on Tencent with the exception of WeChat Tencent is that they have WeChat pay & Tencent games which makes them a lot Users but if you don’t run ads then you don’t make money. This, for a long time, Tencent had a lot of trouble trying to monetize WeChat. Foremost a chat application with some social sharing abilities.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |